PAULINA ORELLANA VILLARROEL

Interdisciplinary Designer from e[ad], Pontificia Universidad Católica de Valparaíso, with a Master’s in Cultural Heritage Management and Museology from the Universitat de Barcelona, integrating design with the management of cultural projects. With 10 years of experience, I have worked across various design fields, starting with editorial design, which has allowed me to develop a strong understanding of visual communication. I also have experience in exhibition design, web design, UX/UI, 3D modeling (object design and photogrammetry), advertising campaigns, and corporate projects. My current focus is on expanding my practice into interface design and the creation of digital experiences.

SOFTWARE SKILLS

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Adobe Indesign

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Adobe Photoshop

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Adobe Illustrator

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Adobe Lightroom

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Figma

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WordPress

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Elementor

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Metashape

UNIVERSITY STUDIES

Bachelor's Degree in Design with a specialization in Industrial Design | Pontifical Catholic University of Valparaíso

e[ad] Pontifical Catholic University of Valparaíso (2013)

Master's Degree in Cultural Heritage Management and Museology | University of Barcelona

University of Barcelona (2020)
Master's Thesis: "Residencies in Crafts in Terra de l'Ebre". Master's program funded by ANID (National Agency for Research and Development), Chile.

COMPLEMENTARY STUDIES

Workshop ‘Train the Word: Writing for the Creative Process’

Workshop by Mariana R. Iglesias. Santa Talleres, Argentina (2025).

Photobook and Self-Publishing Course

Cámara Lúcida, Valparaíso (2023). 

User Experience – User Interactive (UX/UI) Course

CoderHouse (2022). 

3D Photogrammetry Applied to Heritage Course

KodeFormació (2021)

Diploma in Crafts Management: Ecosystems with a Territorial Perspective

Catholic University of Temuco (2022).

EXPERIENCE

(2025) Book Design, Los palacios del éxtasis. Un ensayo sobre César Aira by Gonzalo León, Editorial UV.

(2025) Web Design, Francisca Sáez Agurto, cinematographer.

(2024) Book Design, Sángrate agua by Roxana Miranda Rupailaf, Editorial UV.

Book Design, Filosofía by Agustín Squella, Editorial UV.

Report Design, Desk Research: Talento Senior by Tálanton, Estudio Bajbuj.

(2023) Web Design, El adobillo (research by Valentina Dávila and Javiera Contreras), Estudio Bajbuj.

Web Design, repository for visual artist Juan Castillo (research by Camila Fuenzalida and Rodolfo Muñoz), Estudio Bajbuj.

Graphic Design, Un libro, un viaje Reading Promotion Campaign, Editorial UV.

Book Design, Un país ligero como una pluma (school internship led by Alejandra del Río), Editorial UV.

(2022) Book Design, Antología Carlos de Rokha, Editorial UV.

Book Design, Historia de barrio Nueva Bellavista, Quiero mi Barrio program, Ministry of Housing and Urbanism, Chile.

(2021) Book Design, La dicha tiene fin by María Monvel, Editorial UV.

Book Design, Academic Collection, Editorial UV.

Virtual Exhibition Design, Exíjalo en su Kiosko, Ministry of Culture, Arts, and Heritage, Chile.

Exhibition Design for Atelier ONGD Contest and the Collective of Refugee, Migrant, and Exiled Women from Colombia in Spain.

Book Layout Design, 21 Essays on Cultural Heritage, Grup d’Arqueologia Pública i Patrimoni, Barcelona.

(2017) Book Design, Academic Collection, Editorial UV.

Catalogue Design, Viña del Mar International Film Festival (FIC)

Book Design, Lo Hermida para niños y niñas, Quiero mi Barrio program, Ministry of Housing and Urbanism, Chile.

(2016) Book Layout Design, Relatos sobre la práctica del tejido en mimbre de Chimbarongo by Paula Aliaga, National Fund for Cultural Development and the Arts, Chile.

Exhibition Design, Chimbarongo Crafts, Municipal Government of Chimbarongo, Chile.

(2015) Product Design, Cestería en mimbre fino for Artisan Segundo Rodríguez, Seal of Excellence for Handicrafts, Chile.

(2014) Exhibition Design, Manos de mimbre, NGO FUSUPO.

(2013) Industrial Design Thesis, Trabun Mapu Productive Balcony, PUCV and the Chilean Solidarity and Social Investment Fund.

(2012) Exhibition Design, Act and Celebration: El Ha Lugar de Amereida, Puerto de Ideas Festival and PUCV.

Exhibition Design, El Ha Lugar of Amereida, XXX Bienal de São Paulo, e[ad].

(2025) Visual Boundaries in Sacred Maya Heritage: A Reflective Approach by Paulina Orellana Villarroel and Mathieu Picas. Published by Inherit, Humboldt University, Berlin.

(2020) Contemporary memories of colonialism: exploring discourses on Barcelona’s uncomfortable heritage | Association of Critical Heritage Studies 5th Bienal Conference, University College London (UCL), UK.

(2022) Final Project: Chimbarongo Workshops – Creative Spaces | Craft Management Diploma, Universidad Católica de Temuco, Chile.

(2021) Participant in Rural Experimenta III | MediaLab Prado, Program of the Ministry of Culture, Spain.

(2020) Communication and Outreach Support for the event Craft Now: Jornada d’Artesania i Innovació | Centre d'Artesania de Catalunya.

Technical Support for the exhibition: Rajoles i Oficis: Propostes Artesanes Contemporànies | Disseny Hub Barcelona and Centre d'Artesania Catalunya.

Final Project: Residències artesania – Terrisseria en Terres de l’Ebre for the Master’s in Cultural Heritage Management and Museology, University of Barcelona, Spain.

(2016) Exhibition Design Direction: Chimbarongo Crafts | Municipal Government of Chimbarongo, Chile.

(2014) Project "La Merced, Heritage Valorization of Chimbarongo" | FUSUPO NGO, the Municipal Government of Chimbarongo, and the Ministry of Culture, Arts, and Heritage, Chile.

(2013) Project "Balcón Productivo Trabun Mapu" for the completion of a Bachelor's degree in Design | Pontifical Catholic University of Valparaíso (PUCV) and the Chilean Solidarity and Social Investment Fund.

 

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