Advertising campaign
Graphic design for the Un libro, un viaje campaign, part of the Reading Promotion Plan by Editorial UV, in collaboration with Bibliometro and EFE Valparaíso, Chile. The initiative aims to expand access to books donated by the publisher and promote their reading through Bibliometro.
Task
Advertising campaign for all age groups, centered on Raquel Echenique's illustration. The design adapts the artwork to diverse formats, ensuring cohesive and impactful communication.
